Back in the 90s, advertising your business on a social network, such as Facebook, was seen by some as rather crass and desperate. Fast forward to today, and, now:
You need to fold a social element into all of your creative, including for traditional media, and into every interaction with your customers… From now on, every platform should be treated as a social networking platform.
— Gary V.
But if you’re an empath, or highly sensitive person (HSP), social media can be a molotov of faces, colors, ideas, and highly-charged posts with calls to CLICK-HERE-TO-MAKE-SIX-FIGURES-NOW-ACTIONS.
And that’s only with one tab open!
Spiritual entrepreneurs as a group have some quite special characteristics, one of these being that our businesses are much more than just a business: they’re a calling. In fact, we don’t ever tend to just shut up shop and call it a day when business goes so quiet that you can hear the crickets. Sometimes we might take a well-earned 3D break, enjoy some respite, and then decide to work on another level, in another place. Perhaps as a covert lightworker, but a lightworker nonetheless. And we spiritual entrepreneurs are generally always willing to ‘give it another whirl online’.
Anyway, I digress. Back to social media. Because many spiritual entrepreneurs are hardwired to feel compassion, they (we) constantly feel emotions, whether it’s our own or someone else’s. And it doesn’t make the slightest bit of difference whether that person is standing right in front of us, or pinging us via Facebook chat. We could literally be in the North Pole and simply looking at a screen could send our emotional compasses spinning just as much as if we were sat in a busy coffee shop in downtown New York. In short, we empaths are hypersensitive to external stimuli. And not only do we feel more emotions, but it also takes longer for us to process them (i.e. to get them out of their systems). This is because the HSP brain works at a deeper level of cognitive processing. (No, don’t reach to unplug the Wi-Fi, just yet!)
Did you know that the average entrepreneur spends between 6-10 hours per week on social media? Yikes! And, if not managed in some way, shape or form, this work (because it is work) can be overwhelmingly tiring and underwhelmingly productive.
So if you’re an HSP with an online biz, you might:
- have a love-hate relationship with social media,
- be posting randomly and sporadically,
- left your once beloved profiles untended for long periods of time,
- or have stopped posting altogether.
So here are a few simple steps you can take to make your social media life easier (¡sıɥʇ ǝʞıן dn puǝ ʇ,uop noʎ ʇɐɥʇ os):
1. Plan your posts in advance to be proactive rather than reactive.
2. Use a social media management suite to schedule your posts in bulk.
3. Each day, engage in the platforms twice for 15 minutes and then get out. ‘Getting out’ in this context means:
- Closing the tab in your browser.
- Disabling any automatic notifications that flash on your screen or send you emails.
- Being mindful of the temptation to ‘just check’ if anyone has answered or liked your post.
4. If you forget to schedule your posts, just let it go and work on scheduling future ones rather than same-day posts. Don’t scramble at the last minute to get something posted. In the grand scale of things, not posting for even a couple of days isn’t the end of the world.
5. Keep your social media tangible and in perspective by recording your metrics: hits to your website from social media (Google Analytics).
Follow these simple steps and you’ll:
- feel like your social media is productive,
- become a creator of information rather than a rabid consumer,
- actually enjoy the time you spend engaging with your tribe and not feel guilty for ‘wasting time’.
- keep your sanity!