Dear Spiritual Entrepreneur, My name is Elizabeth Jackson and I’ve had the honour of working with dozens of spiritual and holistic entrepreneurs as a strategist and VA for the past few years. During this time, my own spirituality has grown and I’ve gained a deep knowledge on the sector. I’m writing this open letter because…
Online Marketing is not exactly a level playing field. It’s skewed in favor of companies with deep pockets and who can afford to pay for copywriters, search engine optimization, advertising…and the list goes on. And online marketing can be pushy and rambunctious. Content Marketing (also known as ‘Educational Marketing’, ‘Inbound Marketing’ and ‘Pull Marketing’ –…
Storytelling has always been around in business. The early online entrepreneurs I’ve looked at all have a ‘rags to riches’ story. It just wasn’t called something as yummy as ‘storytelling’ at the time, though. So what’s changed? I think it’s that with Social Media Marketing, Neuroscience Marketing and the fact that Sole Proprietor Entrepreneurs have…